The Gradient
AI Consulting Strategy
The Gradient designs AI-native experiences and interfaces for fintech, healthcare, and retail clients across the US, Europe, and Middle East.
About
The Gradient is an AI experience design agency that connects human intention to machine capability — building interfaces and product strategies for companies where AI is the core functional layer. Based in Lviv, Ukraine with a presence in London, they partner with startups and market leaders across fintech, healthcare, and retail, serving clients including Qatar Airways, Mercedes-Benz, Nasdaq Dubai, and Bajaj Finserv.
Founded in 2015, they bring nearly a decade of product design experience to AI-native work. Their two core service lines are AI Transformation — helping established products integrate generative AI — and UI for AI, designing interfaces purpose-built for human-AI interaction. Design and AI capabilities include prompt engineering, AI agent building, low-code development, UX research, rapid prototyping, and design systems. Clients report a 150% increase in sales following UX redesigns, and the team holds a 4.9 rating across 55 Clutch reviews.
What They Do
AI Transformation
The Gradient helps established product teams integrate generative AI into existing ecosystems. This includes product strategy, go-to-market planning, user engagement design, and the application of AI tools to accelerate iteration and design quality.
UI for AI-Native Products
They design interfaces built specifically for human-AI interaction — including prompt engineering, zero-interface tools, and AI agent building. Recent projects include an AI-native supply chain platform for hospitals (AMS AI), a personal health intelligence app (Norvana), an AI-powered team coaching platform (Happy Companies), and a video intelligence platform for Hollywood studios (Lumiere).
Product Strategy & Research
Product strategy, vision, and brand direction
UX research and JTBD interviews
User persona definition and journey mapping
Rapid prototyping and design systems
Competitive and benchmark analysis
Design & Tooling
The team uses Figma, Vercel, v0, Cursor AI, Miro, and Microsoft OpenAI Studio. Deliverables span mobile apps, web apps, landing pages, design systems, and marketing video production.
Services & Tech Stack
Services
- AI Product Roadmapping
- Prompt Engineering Services
- AI MVP Development
- Custom AI App Building
- Human In The Loop Workflows
Tech Stack
- V0 by Vercel
- Cursor
- Vercel
Is This a Fit?
Founders and product leaders at AI-native startups or enterprises who need sophisticated user interfaces, product strategy, and AI transformation — particularly in fintech, healthcare, and retail.
Teams that need backend AI infrastructure, LLM fine-tuning, or data engineering without a user-facing product component.
Ideal Client
CEOs, CPOs, and Heads of Product at AI-first startups or established companies undergoing AI transformation, particularly in fintech, healthcare, or retail.
Track Record
Founded in 2015, the team of 10–49 designers and strategists has delivered over 55 verified client engagements with a 4.9 Clutch rating, serving clients across the US, Europe, the Middle East, and Africa.
Common Outcomes
- 150% increase in sales in the first month following a UX redesign
- Design systems and prototypes validated by advisors from Apple and OpenAI
- Fintech and banking mobile apps serving 5M+ users across telecom and financial products
- Repeat client engagements across fintech, healthcare, and medtech sectors
Notable Clients
Use Cases
Case Studies
Norvana: Personal Health Intelligence
HealthcareAI-powered personal health intelligence platform.
AMS AI: AI-Native Supply Chain for Hospitals
HealthcareAI-native supply chain platform designed for hospital procurement and logistics.
Happy Companies: AI-Powered Team Coaching Platform
HR & RecruitmentAI-powered team coaching platform for organizational development.
Lumiere: Video Intelligence Platform
Media & EntertainmentVideo intelligence platform designed for Hollywood's major studios.
Azercell: Unified Telecom–Fintech Experience
Financial ServicesUnified telecom and fintech experience serving 5M+ users, ongoing since 2022.
InvestGaze: Stock Market Investment App for Beginners
Financial ServicesStock market investment app designed for beginner investors in the US.
Cashee: Banking for the Youth
Financial ServicesTeen banking app for the MENA region, powered by Arab National Bank.
JaJa Finance: UK Mobile-First Credit Card
Financial ServicesDesign of the UK's first mobile-first credit card experience.
At a Glance
Location
Lviv, Ukraine
Founded
2015
Team Size
11 – 50Typical Budget
$25,000–$199,999
Timeline
3–8 months
Delivery
RemoteHybridEngagement
Project BasedRetainerPricing
$50 - $99Client Tier
StartupEnterpriseRegions Served
Northern AmericaNorthern EuropeWestern EuropeWestern AsiaLanguages
EnglishUkrainian
Focus Areas
Industries
Specialties
Verticals
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| Signal | |||
|---|---|---|---|
| Category | AI Consulting Strategy | AI Consulting Strategy | AI Consulting Strategy |
| Location | Lviv, Ukraine | London, United Kingdom | Berlin, Germany |
| Team Size | Not listed | Not listed | Not listed |
| Client Tier | Startup | Enterprise | Enterprise |
| Delivery Model | Remote | Hybrid | Hybrid |
| Typical Budget | $25,000 – $199,999 | $250,000+ | Not listed |
| Services | AI Product RoadmappingPrompt Engineering ServicesAI MVP Development+2 | AI Use Case IdentificationAI Operating Model DesignAI Proof of Concept+2 | AI Use Case IdentificationAI Operating Model DesignAutonomous AI Agents+2 |
| Tech Stack | V0 by VercelCursorVercel | Not listed | Not listed |